You know you're meant for more, but you're still living inside a brand you cobbled together year after year that’s never carried the impact you're actually here to make.
You're ready to finally feel fully expressed, show up with clarity, and create from alignment instead of doing more things that feel forced.
Over 70+ Brands Launched
It is for the woman who is ready to stop diluting their energy and finally show up fully expressed.
You are no longer willing to hide behind a brand that does not match your future. You are craving messaging and visuals that actually feel like you, that help people understand you, and that build real connection with the community you are here to serve.
Because you impact and service is what willl get you paid.
This experience gives you everything you need to show up with clarity and confidence across every touchpoint of your brand.
SIGNATURE BRANDING PACKAGE • STARTING AT $6,997 (PAYMENT PLANS AVAILABLE)
What you get: A brand built from your SIGNATURE ENERGETIC EXPRESSION.
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60-Min Human Design reading to align your biz with your energy and start creating for your most potent self.
Just want a reading? Book your session here.
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I have you fill out a questionnaire that goes over the core components of why your business exists. This part of the process is the cornerstone of your expression in the world. We dive deep to explore the truth of what you are here to express authentically in the world.
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We define and create the brand statements that create the foundation of your business.
Vision - Why?
Mission - How?
Value Proposition - What?
Tagline - Brand Essence
Brand Values - Your Guiding Pillars
These are the guiding story to your brand. This is the core of the world we’ll be building out in the next phases of the branding process.
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We translate your Highly Potent Brand Statements visually:
Logo Design: Primary, Secondary, Brand Mark
Color Palette
Type Suite
Define Photo Direction - Select Series of images that work with your brand
Supporting Graphics: Illustrations, Patterns, Stickers (Depends on Brand)
Your visual brand identity is the outer expression of what you are offering to the world. This is an extension of the work you are bringing forth and people can FEEL you here.
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A complete guide to your brand to create a consistent and cohesive visual brand identity across all channels with clarity and athenticity.
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We take all of the learnings from the phases before and implement the messaging and statements into LIVE assets to use in your business.
You pick 2:
Biz Card
Social Templates (up to 5)
Social Banners
Letterhead
Postcard Flyer
Email Signature
Signage
Need Something else? Great, we can discuss on our discovery call!
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If you’d like us to implement the homepage designs into your Squarespace website and build out the brand sections for you add $1,500 to the package price.
This includes adding:
Favicon
Social Sharing
Custom Fonts
Custom Colors
Brand Photography
Supporting Graphics
Custom layouts
Saved Sections
Video Off-Boarding
For you to build out the rest of your site with ease.
If you’d like us to do the full website refresh add-on $4,997 (For up to a 8-page website). This includes all of the above and:
Web Therapy
Site Architecture
Copy Development
Sales Page Framework
Site Integrations (Flodesk, Instagram, Tik Tok, Acuity, Etc)
Basic SEO
Development of all of your website needs
Save $1,997 if you book your Highly Potent Branding and Highly Potent Website at the same time.
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A Human-First Brand can take anywhere from 4-6 weeks.
View our process here.
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Please send us an email with your needs. Highly Potent Branding Package starting at $6,997.
Payment plans available upon request.
*3 and 6 month payment plans are available.
YOUR FULLEST EXPRESSION IS
YOUR GREATEST CURRENCY
OUR SIGNATURE HIGHLY POTENT METHOD
THE PROCESS
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We start every project the same way: understanding your unique energetics through the lens of Human Design. The Highly Potent Human Session helps you see your greatest potential and lean into who you actually are, not who you think you should be. This reading also shows me how to best work with you. It tells us what framework fits you, how you make decisions with ease, and how we collaborate to bring your brand's fullest potential to life.
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After your Highly Potent Human session we will then officially kick off the branding process with decoding your Brand Therapy Questionnaire. This is where we chat through everything you wrote out and excavate what you are truly here to do in the world and how you’re meant to get the message out to your people.
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We then get clear on what you are actually offering to the world. By the end of this phase, you'll know how to share what you do with clarity and conviction.
BRAND STATEMENTS
Purpose (aka your North Star)
Mission
Value Proposition
Tagline
Brand Values
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Taking everything we learned from the previous steps, we start uncovering your unique expression through custom visuals that are authentically you.
BRAND IDENTITY
Logo Suite
Colors
Fonts
Supporting Graphics: Illustrations, Stickers, Patterns
Photo Art Direction
Social Media: Banners, Profile Images and Art Direction
Marketing Collateral (Pick 2): Business Cards, Email Signature, etc.
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You'll have an entire guide breaking down your brand, ready to go. We'll also get it uploaded into your Canva account (if applicable), so you can start putting the pieces together right away.
MEET YOUR GUIDE
I’m Sasha Pearl, YOUR INTUITIVE CREATIVE DIRECTOR.
I did what I was “good at.” I spent over 13+ years in marketing and brand strategy, and more than 6 of those building a 6-figure branding studio (all by myself). On paper, it worked. But in my soul, I knew there was more truth that needed to come forward, so I started to listen.
I’m here to help you remember who you are beneath the “shoulds” and the “fears”, celebrate what makes you uniquely you, and build a brand from the inside out that honors the potency you’re meant to create from.
Your authenticity is your highest expression. When you create from that place, you create from your highest most potent self.
PERUSE the Case Studies
CLIENT WORK | PRIVATE PRACTICE THERAPIST
Mary Lett TheraPy
Therapy for Highly Sensitive People and High-Functioning Anxiety to find relief, resilience, and a life that feels like yours.
CLIENT WORK | COLLABORATIVE PHILANTHROPIC FUND
Love, Portland
Love, Portland is a collaborative philanthropic fund designed to harness collective power and wisdom to transform Portland into a home where everyone’s needs are met.
CLIENT WORK | PRIVATE PRACTICE THERAPIST
The Colwell Practice
Ignite your essence with simple, research-based tools to shift from reactivity to creativity.
Why you shouldn’t be sleeping
on building your brand
88% of customers say authenticity matters when it comes to branding
People pay 13.57x more for experts with a recognized personal brand
57% say visible, authentic leadership directly influences their purchasing decisions
90% of consumers expect a consistent experience across every brand touchpoint
Consistent branding across channels can increase revenue by up to 23%
81% of consumers need to trust a brand before they'll buy from it
STARTER BRANDING PACKAGE • STARTING AT $3,997
HIMAN-FIRST
Starter Brand
The Starter Brand package is here to elevate your presence. We’ll co-create a starter brand identity, including a logo, an extended color palette, and essential brand assets that reflect your energy.
-
60-Min Human Design reading to align your biz with your energy and start creating for your most potent self.
Just want a reading? Book your session here.
-
I have you fill out a questionnaire that goes over the core components of why your business exists. This part of the process is the cornerstone of your expression in the world. We dive deep to explore the truth of what you are here to express authentically in the world.
-
We define and create the brand statements that create the foundation of your business.
Vision - Why?
Value Proposition - What?
Tagline - Brand Essence
These are the guiding story to your brand. This is the core of the world we’ll be building out in the next phases of the branding process.
-
We translate your Human-First Brand Statements visually:
Logo Design: Primary
Color Palette
Type Suite
Define Photo Direction - Select Series of images that work with your brand
Your visual brand identity is the outer expression of what you are offering to the world. This is an extension of the work you are bringing forth and people can FEEL you here.
-
A complete guide to your brand to create a consistent and cohesive visual brand identity across all channels with clarity and athenticity.
-
If you’d like us to implement the homepage designs into your Squarespace website and build out the brand sections for you add $1,500 to the package price.
This includes adding:
Favicon
Social Sharing
Custom Fonts
Custom Colors
Brand Photography
Supporting Graphics
Custom layouts
Saved Sections
Video Off-Boarding
For you to build out the rest of your site with ease.
If you’d like us to do the full website refresh add-on $4,997 (For up to a 8-page website). This includes all of the above and:
Web Therapy
Site Architecture
Copy Development
Sales Page Framework
Site Integrations (Flodesk, Instagram, Tik Tok, Acuity, Etc)
Basic SEO
Development of all of your website needs
Save $2,000 if you book your Human-First Brand and Website at the same time.
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Please send us an email with your needs. Packages starting from $3,997. sasha@designedtobehuman.com
Let’s Create a brand that feel fully expressed.
Because the world needs more of YOUR MAGIC in it.
FAQ
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Branding for a small business can run anywhere from a few hundred dollars for a DIY logo to tens of thousands for a full brand build with strategy behind it. Our Human-First Branding packages start at $3,997 for the Starter Package and $6,997 for the Signature Package, which includes a Human Design reading, brand strategy, visual identity, and brand guidelines. The price difference usually comes down to one thing. Are you paying for pretty, or are you paying for a brand that actually works because it's built from who you are.
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A full rebrand typically takes 4 to 6 weeks from start to finish, and that's exactly our timeline for Human-First Branding. That includes your Highly Potent Human Session, the Brand Therapy questionnaire, brand statements, visual identity, guidelines, and collateral. Rushed rebrands are the ones that don't stick. We move fast, but we don't skip the identity work first. That's the part most brand strategists cut to save time, and it's the part that makes the whole thing last.
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Logo design is a visual asset. Branding is the strategy, identity, and message behind that asset, and everything downstream of it. A logo tells people what you look like. A brand tells people who you are and why they should trust you. If you've ever paid for a logo and still felt disconnected from your business, that's the gap. Logo design without brand strategy is decoration. Branding done right starts with identity, then builds the visuals to match.
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A graphic designer makes things look good. A brand strategist figures out who you are, what you stand for, and how that translates into every piece of your business before a single visual gets made. Think of strategy as the blueprint and design as the build. You need both, but you need them in that order. Skip the strategist and you end up with a beautiful brand that doesn't actually convert or feel true to you.
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If your brand doesn't feel like you anymore, or you've outgrown what you built when you were a different version of yourself, that's your sign. Other tells: your messaging feels scattered, you're attracting the wrong clients, or you cringe a little every time you send someone to your website. A rebrand isn't about chasing trends. It's about closing the gap between who you've become and how your business shows up in the world.
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Item Your brand isn't working if you're inconsistent with visibility because nothing feels aligned enough to show up as, if your ideal clients aren't finding you, or if you're constantly explaining what you do because your brand isn't saying it for you. Low engagement and inconsistent sales are symptoms. The real issue underneath is almost always identity. Your brand can't attract the right people if it's not actually built from the truth of who you are.
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Traditional branding starts with your competitors, your market, and a mood board. Human-First Branding starts with you. Your Highly Potent Human Session uses Human Design to map your actual energy, how you're built to lead, communicate, and make decisions, before we touch a single visual. Every brand statement, color choice, and piece of messaging gets built from that foundation. It's the difference between a brand that performs and a brand that's actually yours.
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Yes, and here's why. Branding isn't a logo you check off a list. It's the thing that makes people trust you, remember you, and choose you over someone doing the exact same thing. As a solo entrepreneur, your brand often is your business. When it's built from your real identity instead of a template, it does the selling for you. That's the return on investment nobody talks about enough.
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A full brand identity package should cover strategy and visuals, not just visuals. Ours includes a Human Design reading, the Brand Therapy questionnaire, your core brand statements (vision, mission, value proposition, tagline, values), your visual identity (logo, color, type, photo direction), brand guidelines, digital and print collateral, and an optional website refresh add-on. Anything less and you're getting assets without the foundation underneath them.
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If your business itself has evolved, your audience has changed, or your messaging feels off across the board, you need a rebrand, not a new logo. A new logo alone won't fix a disconnected brand voice or attract the wrong-fit clients. Ask yourself if the problem is really the visual, or if it's that your whole brand stopped reflecting who you are. Most of the time it's the second one, and a logo swap won't touch it.
