The Colwell Practice

Problem

The Colwell Practice came to Designed to be Human seeking support in elevating their brand to attract and connect with their ideal clients. At the time, they had two separate websites and businesses, which created confusion and a disjointed experience for visitors.

Their branding had evolved in pieces over the years with each new layer built from a different season of their growth. Multiple color palettes, fonts, and messages were scattered across platforms, leading to a “DIY effect” that no longer represented the depth, elevation or cohesion of their work. They were ready to bring everything together under one clear, aligned brand.

Solution

We united Julie’s private practice and her broader life’s work under one cohesive brand: The Colwell Practice. The vision was to create something elevated yet deeply human.

Centering her signature tool, The Inner Map, we built a brand identity rooted in the concept of Igniting Essence. A return to what it means to truly be human.

We designed a visual language that mirrored this energy. The result was a cohesive, elevated brand and digital experience that reflects the heart and depth of Julie’s work, guiding visitors seamlessly from curiosity to connection to ignite their essence.