HIGHLY POTENT BRAND
The Colwell Practice
Ignite your essence with simple, research-based tools to shift from reactivity to creativity.
Problem
The Colwell Practice came to Designed to be Human seeking support in elevating their brand to attract and connect with their ideal clients. At the time, they had two separate websites and businesses, which created confusion and a disjointed experience for visitors.
Their branding had evolved in pieces over the years—each new layer built from a different season of their growth. Multiple color palettes, fonts, and messages were scattered across platforms, leading to a jumbled brand that no longer represented the depth or cohesion of their work. They were ready to bring everything together under one clear, aligned brand.
The Work
Energy Architect
Brand Strategy
Brand Identity
Website Architecture
Website Design
Wordpress Development
Our Partner
The Solution
We united Julie’s private practice and her broader life’s work under one cohesive brand: The Colwell Practice. The vision was to create something elevated yet deeply human.
Centering her signature tool, The Inner Map, we built a brand identity rooted in the concept of Igniting Essence. A return to what it means to truly be human.
We designed a visual language that mirrored this energy. The result was a cohesive, elevated brand and digital experience that reflects the heart and depth of Julie’s work, guiding visitors seamlessly from curiosity to connection to ignite their essence.
The Strategy
Our strategy began with uncovering the energetic and emotional essence of The Colwell Practice. Through our Brand Therapy and Human Design–informed process, we clarified Julie’s purpose and unified her two brands under one aligned identity. The focus was on creating a cohesive ecosystem that felt grounded, trustworthy, and emotionally intelligent.
We shaped the brand’s positioning around The Inner Map—a balance of science, soul, and strategy—and crafted messaging and visuals that reflected that same harmony. Every touchpoint was designed to embody safety, connection, and clarity, laying the foundation for the elevated identity and digital experience that followed.
The Work
Wow—five stars ++! Sasha was soooo great—from the get-go, very interested in understanding the subtleties of this project, and using her vast powers of intuition + creativity to reflect it out into the work. We ended up with a brand and website that totally reflected the essence of my work in a way that is easy for anyone to instantly understand and find their own level of engagement with. Sasha was so fun to work with, so that the whole, rather intimidating project became doable and cocreative. I'd highly recommend Sasha and her company!
—Julia B. Colwell, Relationship Expert at The Colwell Practice
The world is ready for you.
Your purpose belongs in the spotlight. Let’s make your brand impossible to ignore.