HIGHLY POTENT BRAND
Love, Portland
Love, Portland is a collaborative philanthropic fund designed to harness collective power and wisdom to transform Portland into a home where everyone’s needs are met.
Problem
Love, Portland came to Designed to be Human with a clear mission but no brand to hold it. The founder had a powerful vision for a philanthropic fund rooted in community, generosity, and belonging. What she needed was an identity that could communicate that vision with clarity and heart so the movement could grow and be recognized.
The Work
Energy Architect
Brand Strategy
Creative DIrection
Brand Identity
Website Architecture
Website Design
Squarespace Development
Our Creative Partner
The Strategy
Our strategy was to take the spirit of giving and translate it into a visual language that felt warm, human, and unmistakably Portland. We created hand-drawn illustrations that represented different forms of giving and support, each one designed to feel personal and connected.
The color palette was grounded in the natural tones of Portland. Think earthy browns, greens, and fresh blues inspired by the forests, rivers, and skyline. To deepen the sense of place, we incorporated photography that captured real moments and recognizable scenes throughout the city. The brand needed to feel like Portland itself was speaking.
The Solution
The final identity for Love, Portland brought the founder's vision to life with authenticity and emotional resonance. The combination of organic illustrations, grounded colors, and Portland centered imagery created a brand that feels welcoming and full of heart. Every element worked together to amplify the mission of giving back to the community and made the fund instantly recognizable and relatable.
The Results
The new brand gave Love, Portland the presence it needed to grow. With a cohesive identity that reflects the soul of the city, the philanthropic fund can now communicate its purpose with confidence. The brand invites people into a shared story of generosity and community support. It provides a strong visual foundation that will continue to expand as the movement grows.
The Work
“Designed to be Human brought my vision to life in the physical form. I could not have done this project with anyone else. Sasha took time and energy to truly understand me and my vision. She reflected back my gifts which gave me the courage and confidence to continue. Thank you for being a true partner in my business. I am thrilled with the outcome.”
—Campbell, Founder at Love, Portland
The world is ready for you.
Your purpose belongs in the spotlight. Let’s make your brand impossible to ignore.