Highly Potent Branding Method™
Mary Lett Therapy
Therapy for highly sensitive people and high-functioning anxiety find relief, resilience, and a life that feels like yours.
Problem
After eight years of DIY tweaks and pieced-together updates, Mary’s brand and website no longer reflected the depth of her work or the evolution of her practice. She could see the vision but couldn’t translate it into something that felt cohesive, elevated, or emotionally aligned.
She wanted her online presence to feel like an extension of her therapy room, warm, safe, and deeply human, while calling in her ideal clients: highly sensitive, high-functioning women ready to heal, feel, and reconnect to themselves.
The Work
Energy Architect
Brand Strategy
Brand Identity
Website Architecture
Website Design
Squarespace Development
Social Strategy
Social Art Direction
Our Creative Partner
The Strategy
We started by getting clear on Mary’s energetic essence and the emotional landscape of her clients. Through brand therapy sessions, we defined her ideal client archetype, refined her positioning, and mapped the brand world she wanted to create, one rooted in calm, connection, and creative expression.
From there, we built a strategy that integrated emotional resonance with visual simplicity. We crafted language that spoke to the sensitivity of her audience, visuals that mirrored the softness of her watercolor art, and structure that guided visitors with ease and safety.
The Solution
We designed a brand that mirrors Mary’s therapeutic process: feminine, intuitive, and deeply present. The brand identity combined her hand-drawn watercolor textures with grounded typography and sensory photography, creating a space that feels like a breath out.
Her new messaging framework focused on trust, emotional depth, and presence, positioning her as a therapist who doesn’t just hold space but helps clients reconnect to themselves through compassion and creativity.
The website became the home her brand had been searching for, clear, intentional, and energetically aligned, transforming her digital presence into a true reflection of who she is and the clients she’s meant to serve.
The Results
After years of trying to do everything herself, she finally felt seen, supported, and guided through a process that blended strategy with soul. She took a major leap in investing in her brand, and it paid off. Within five months of launching her new website, her practice became fully booked and filled with the exact type of clients she had always hoped to attract.
Her words say it best: “Sasha’s method works. Invest, and you will see results.”
The experience was so transformative that just a few months later, Mary reached out again for support on a second brand and website. Her business continues to expand from a place of clarity, confidence, and energetic alignment.
The Work
“Working with Sasha was a total game changer. Her Human Design insights and seamless process helped me create a website I’m finally proud of—and within five months, my practice was full of my dream clients. The investment was huge, but the results and value were even bigger.”
—Mary, Private Practice Therapist at Mary Lett Therapy
The world is ready for you.
Your purpose belongs in the spotlight. Let’s make your brand impossible to ignore.